Guides
Insider guides to Jacksonville's neighborhoods, written by locals.
Who to Call for a Plumber in Jacksonville
Three independent, locally owned Jacksonville plumbers — plus how to check a Florida license, what to ask before you book, and what actually counts as an emergency.
A Slow Day in Avondale
The Shoppes of Avondale, done unhurried — boutiques and flowers on St. Johns Avenue, antiques up Park Street, and a long dinner at one of Jacksonville's best independent tables.
An Evening in San Marco Square
How to spend a night in San Marco — browse the boutiques and bookshop around the lion fountain, dig for vinyl on Hendricks, then eat and drink your way down the block. All locally owned.
Veteran-Owned Jacksonville: Where to Eat, Drink, and Shop
Jacksonville is a Navy town, and plenty of its best independent businesses are veteran-owned. Here's where to spend your money — from a Mayport-side cafe to San Marco Thai and Downtown coffee.
Five Points in an Afternoon
A walkable half-day in Jacksonville's Five Points — coffee, vintage racks, records, a fresh tattoo, and a beer under the oaks, all within a few blocks.
The Jax Ale Trail, by Neighborhood
Jacksonville is one of Florida's best beer towns. Here's the independent brewery scene organized the way you'd actually drink it — by neighborhood, from downtown to the Beaches.
A Perfect Saturday at the Beaches
Surf shops, seafood off the dock, an independent bookstore, and a beer by the sand — how to spend a locals' Saturday across Jacksonville's Beaches.
Where Locals Actually Eat in Jacksonville
Skip the chains. A neighborhood-by-neighborhood shortlist of the independent Jacksonville restaurants locals send their out-of-town friends to.