Aqua East Surf Shop
Aqua East has been outfitting Beaches surfers since 1973 — one of the oldest surf shops on the First Coast.
696 Atlantic Blvd $$
Neptune Beach is the quiet middle child of the Beaches — small, residential, and content to stay low-key. It shares the Beaches Town Center at the Atlantic Boulevard line, where a cluster of independent restaurants and shops serves both towns. Walk a block off the main drag and it's all shaded streets and salt air. On Jax Locals you'll find the independent, locally-owned businesses that give Neptune Beach its character — no chains, just the real thing.
Aqua East has been outfitting Beaches surfers since 1973 — one of the oldest surf shops on the First Coast.
696 Atlantic Blvd $$
Bike and Beach is an independent shop in Neptune Beach renting and selling bikes and stand-up paddleboards for the Beaches.
217 3rd St
Drift Boutique is an independent women's boutique on First Street in Neptune Beach, a well-reviewed Beaches stop for apparel and coastal-casual style.
217 First St
Grumpy's is a beloved independent breakfast-and-lunch diner in Neptune Beach — the kind of unfussy local spot regulars pack on weekend mornings.
200 3rd St
Jaffi's is a well-loved independent women's boutique at Beaches Town Center, right on the Atlantic–Neptune Beach line where First Street gathers the area's best local shopping.
200 First St
Luxy Nails Spa is an independent nail salon on Atlantic Boulevard in Neptune Beach, well-reviewed for a relaxed mani-pedi near the Town Center.
630 Atlantic Blvd #5
North Beach Fish Camp is a Neptune Beach seafood room built around fresh North Florida catch, a Beaches favorite from a well-known local restaurant family.
100 1st St $$
The BookMark has been the Beaches' independent bookstore since 1990, tucked into Beaches Town Center a block from the ocean.
220 1st St $$
Yoga Mix is an independent yoga studio on 3rd Street in Atlantic Beach, well-reviewed for a welcoming class schedule near the Beaches.
810 3rd St A
Neptune Beach is the quiet middle child of the Beaches — small, residential, and content to stay low-key. It shares the Beaches Town Center at the Atlantic Boulevard line, where a cluster of independent restaurants and shops serves both towns. Walk a block off the main drag and it's all shaded streets and salt air. Jax Locals highlights the independent, locally-owned businesses at the heart of it.
Yes — Jax Locals only lists independent, locally-owned businesses. You won't find national chains here.